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Despite the fact the ideal cover letter is short and brief, it is far more than a simple “hello.” This for a couple of reasons. First, the cover letter contains more than just a greeting and introduction, not to mention the fact that the structure complex while coming across natural in expression. This suggests that an ideal, winning cover letter cannot be “whipped out” and requires practice to get it right. Many applicants, though having an impressive resume, lost out on employment due to a sloppy, ineffective or slipshod cover letter, which is the very first thing the potential human resources interviewer reads of an applicant. If the cover letter doesn’t catch the attention of the employer, the resume certainly won’t.