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When you’re looking for a great opportunity - a chance to advance yourself within your field or a chance to find a completely different position over the course of your job search -one thing is certain: when you have goals for your job search, you are going to want to be sure that you are able to achieve them. Unfortunately, there are a number of things that most people do while they are in the midst of a job search that sabotage themselves.

Before you can learn much about how to use personal branding for a competitive edge, it’s important to have an understanding of what personal branding is. Fortunately, it’s possible to take a look at the way many successful people have used personal branding to get a feel for what it is and how it can work for you.

Often, when it comes to job loss, it feels as though there is no immediate next step: once your desk is packed up, there’s little to do other than to go through the grieving process. Job loss, just like any loss that you will experience, means going through the process of shock and denial, anger, depression, acceptance and - finally - growth. While you don’t want to stay and wallow in the shock, denial, frustration or sadness that you’ll experience after a job loss, what you will find is that through acceptance and the chance to reflect, you’re in a prime position to grow.

Some people, when they are looking for a new job turn to the sources that they’ve come to think of as reliable. They look at the Help Wanted section of the newspaper, browse through online job search sites that are, in effect, a larger scale Help Wanted section.
Others take a different approach. Instead of looking to the traditional ways that people conduct a job search, they turn to the hidden market and look for a job that will fit their personality, a job in which they will be able to make a difference.

I was recently speaking with a client interested in improving her negotiation skills for her upcoming salary review. She has been in her new position for just over four months. She has exceeded expectations, and feeling confident in her job. However, she is unhappy with her salary. Afraid to negotiate and risk losing the job offer, and grateful for the paycheck, she accepted the job offer without negotiating her salary or compensation package.